Research summary
All organizations are in the business of behaviour change, but only a small fraction actively use behavioural science to lead it—and we still lack a solid understanding of how organizations can embed insights from behavioural science into their operations. As a result, many programs, products and policies are likely not optimally designed from the perspective of end users, resulting in low rates of acceptance, adoption and satisfaction.
As Canada Research Chair in Behavioural Science and Economics, Dr. Dilip Soman is trying to close the gap between the need for organizations to adopt behavioural science and their success at doing so. He and his research team are identifying the friction points that affect adoption and establishing how to overcome them. They are also building frameworks for successfully translating and scaling pilot projects. Their work will place Canada at the forefront of the growing and potentially impactful applied behavioural community worldwide.