Cendri A.C. Hutcherson

Canada Research Chair in Decision Neuroscience

Tier 2 - 2017-11-01
Renewed: 2023-03-01
University of Toronto
Natural Sciences and Engineering Research Council


Research involves

Studying inovative combinations of computer modelling, brain imaging and continuous behaviour tracking to understand the dynamics of decision-making and self-control.

Research relevance

This research will offer new insights into why we fail to achieve our long-term goals, and how to develop smart technologies and strategies that can help us succeed.

Research summary

Making good decisions isn’t always easy, even when we know what the “better” choice is. Although researchers know which areas of our brains create and process values-based information, they still don’t fully understand why we make the decisions we do. As Canada Research Chair in Decision Neuroscience, Dr. Cendri Hutcherson is on a quest to answer this question.

She and her research team are building computer models that simulate and predict human decision-making. They are using these to understand how rational adaptations to limits on time and attention influence how people make choices and why this can result in choice difficulties and bias. In particular, they are studying how limits on cognitive resources—such as time pressure, cognitive busyness, stress and fatigue—affect our decision-making. They are also identifying neural correlates of information sampling decisions and investigating how prioritized information sampling processes relate to achieving goals in the real world.