Research summary
Millennial and Generation Z adults face long-term risks associated with climate change. These generations are keenly aware of these risks, and many are advocating for climate action. Understanding how they perceive climate change-and what strategies they propose to address it-is important not only so we can consider potential solutions, but because these generations represent a significant proportion of Canadian voters.
Dr. Ashley Mehlenbacher, Canada Research Chair in Science, Health, and Technology Communication, is investigating how millennial and Generation Z adults discuss and debate climate change and action. She and her research team are studying how to communicate more effectively about climate science and action, what sources are trusted, and how to combat misinformation and disinformation.